Tourism News - December 2019

No Images? Click here Latest news from Tourism New Zealand | 3 December 2019   Kia ora THE,  North America is a market worth watching. Holiday arrivals from the US and Canada grew by 7.8% and 5.7% respectively in the year ending September 2019. And while this growth might start to moderate in the short-term, North America presents huge long-term potential, which is why we are continuing to invest in new and exciting opportunities in this market. We were over the moon to secure amazing coverage of New Zealand in the US through The Late Show with Stephen Colbert. The five episodes dedicated to Aotearoa aired to well over 17.5 million people recently with an advertising value of over $5 million. Immediately following the week-long showcase Google searches for New Zealand in the US increased by a whopping 300%. The coverage is expected to deliver positive impacts for New Zealand for years to come and we will continue to monitor these. Four new flights from North America announced recently will help to support this growth with the first, Air Canada's Vancouver to Auckland service, launching this month. These services open up new markets, improve connectivity and make it easier for visitors to return. They also make it easier and more economic for Kiwis to travel. To further strengthen our position in North America we’re running a Kiwi Link trade event in the US in July 2020. The event will provide an opportunity to upskill travel agents on New Zealand products and to showcase New Zealand regions. This follows on from a successful series of roadshows last year that showcased New Zealand more broadly. As you head into the busy season, from all of us here at TNZ we wish you and your whānau a festive and safe summer.     Ngā mihi, Stephen England-Hall Chief Executive, Tourism New Zealand    Voice of Kiwi kids drives behaviour change Kiwi kids are the stars of the new Tiaki - Care for New Zealand campaign designed to encourage protection of our home for future generations. A range of new Tiaki materials will be available for industry to download and use from our visual library soon. Find out more   Visitors and Kiwis encouraged to camp with care this summer We've expanded our successful campaign to encourage people to 'camp with care" this summer. This year we've created a range of materials to help industry guide great camping behaviour too.  Read more Colbert receives 100% Pure New Zealand Welcome The recent NZ segments on The Late Show with Stephen Colbert is already proving to be a great success, with Google searches for NZ in the US increasing by 300% after the first week it aired.   Read more   Webinar: How to embrace Tiaki in your business Join us on 9 and 10 December to learn more about Tiaki - Care for New Zealand, the new campaign, and how you can embed its principles in your business. Read more Our final roadshow for 2019 wrap up Last month we visited Queenstown, Nelson, Rotorua and Auckland for our final industry roadshow of 2019. Find out what was on the agenda. Read more   Register for upcoming events ILTM Asia Pacific 2020, IBTM Asia Pacific 2020 and IMEX Frankfurt 2020 View Tourism New Zealand's event calendar   Tourism New Zealand, Manaakitanga Aotearoa. PO Box 95, Level 23, Aon Centre, 1 Willis Street, Wellington, New Zealand. Phone +64 4 462 8000 | Email comms@tnz.govt.nz www.tourismnewzealand.com | www.newzealand.com You're receiving this email because you subscribed to our mailing list.   Like    Tweet    Share    Forward  Preferences  |  Unsubscribe