Essentials this week… Preview of Philausophy campaign | Australia Marketplace UK & Europe 2019 | Tourism EXPO Japan 2019 | and more…

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6 November 2019     Come live our Philausophy Tourism Australia's latest campaign strategy, Come Live our Philausophy, was launched by Australia's Tourism Minister, Simon Birmingham, last week. The event preview at the Sydney Opera House outlined the strategy behind the campaign and shared some of the initial creative executions with industry. The event was attended by Assistant Minister for Regional Tourism, Jonathon Duniam; Tourism Australia’s global ambassador, Chris Hemsworth; Dr Terri Irwin AM; Robert Irwin; author, Kathy Lette; and chef, Kylie Kwong; as well as representatives from industry, government and media. Philausophy is a three-year global campaign and will be adapted, localised and executed in different ways for different key markets. Experiences from every State and Territory feature in the new campaign and Tourism Australia has commissioned more than 5,000 new images from across Australia for industry to use free of charge.     6 November 2019     Get involved in the Philausophy campaign The Philausophy campaign highlights eight operators in a series of industry videos that bring the campaign to life through the voice of industry. There is one operator from each State and Territory showcasing a cross section of the Australian tourism industry. There are a number of ways for industry to get involved in the campaign, find out how here.

TOURISM AUSTRALIA NEWS  Australia marketplace UK & Europe 2019 Tourism Australia held the inaugural Australia Marketplace UK & Europe event in London last week. The two-day program featured 100 Australian sellers along with buyers and media from the UK and Europe, with a gala dinner at Australia House. Tourism Australia also revealed the Come live our Philausophy campaign to attendees. Tourism EXPO Japan 2019 Tourism Australia co-hosted the Australia stand with Tourism and Events Queensland at one of the world’s largest travel and tourism events, Tourism EXPO Japan 2019, from 24 to 27 October 2019. The event, held in Osaka, Japan, was attended by almost 1,500 tourism organisations from 147 regions around the world and over 150,000 delegates from the travel industry and the general public. Delegates had opportunity to experience UnDiscover Australia and learn about Australia from the Aussie Specialist Ambassador. 46th HATA Annual Overseas Convention Australia recently welcomed the largest ever trade delegation from Hong Kong, led by the Hong Kong Association of Travel Agents (HATA). The theme of 46th annual HATA overseas convention was ‘The New Luxury Travel – Road to Business Diversification’. Tourism Australia and Destination NSW co-hosted the welcome dinner at Luna Park and promoted Australia as a destination to 130 guests. QLD t0 feature on popular japanese show Tourism Australia, Tourism and Events Queensland and Jetstar recently hosted a popular Japanese broadcast program titled “Sekai Summer Resort” in Cairns and the Gold Coast. The half hour weekly travel show features popular summer resort destinations around the world. The Australian episodes will be aired in Japan in November and December 2019 to an audience of 6 million people. Sydney wins Sustainability Award at ICCA Congress Business Events Australia attended at the 58th International Congress and Convention Association (ICCA) Congress from 27 to 30 October 2019 in Houston, America. The event explored global meeting industry trends and included educational and networking opportunities for senior meeting professionals from venues, bureaux, destination marketing organisations, the association sector, suppliers, media and more. The ICCA Congress recognised Sydney with the Global Destination Sustainability Index (GDS-Index) Innovation in Sustainability Award for its innovative approach to sustainable business events practice and environmental responsibility. friend of australia brings australian native flavours to italy Last week, Tourism Australia held a bespoke media workshop at the kitchen of Condé Nast Publishing house in the heart of Milan featuring Jo Barrett, one of Australia’s top pastry chefs and co-head chef at Oakridge in the Yarra Valley. Jo spoke about her cooking philosophy, as well as the connection between land and produce and preparing meals in a sustainable way. The 20 Italian media representatives learnt about the vast range of native Australian ingredients and the integration into contemporary Australian cuisine. Jiadai Incentive Group Guangzhou Jiadai Biotechnology brought 1,600 delegates to Brisbane and Sydney for an incentive trip last week for six nights. The incentive trip was supported by Tourism Australia’s Bid Fund Program. Their sales meeting was held at the Brisbane Convention Centre and the sales award ceremony was held at the Sydney Opera House. Visiting media from China Tourism Australia hosted a group of four Chinese media in New South Wales and Queensland from 20 to 30 October 2019, to showcase Australia’s urban culture and aquatic and coastal offerings. In New South Wales, they enjoyed a Bigfoot Adventure tour at Coolangatta Estate and visited the Sculpture by the Sea exhibition in Bondi where they also met some exhibiting Chinese artists. The group explored Brisbane’s best spots on a walking tour, including Jacaranda trees in bloom. The group also visited Tangalooma on Moreton Island to feed the dolphins before experiencing Paradise Jet Boating on the Gold Coast.

AUSTRALIAN STORIES  Introducing BridgeClimb Pinnacle, NSW Two of Sydney's most celebrated restaurants, Quay and Bennelong, have partnered with BridgeClimb to bring a new climb and dine experience to the city’s shores. Designed for couples and groups of up to 80 people, the new partnership will allow guests to dine in style and climb the iconic Sydney Harbour Bridge with the one booking. Promising spectacular views of the glistening harbour and bridge throughout the experience, guests can also expect seamless check-in, complementary memorabilia and premium table allocation. For more information and to enquire about booking, visit the BridgeClimb website. Bruce Munro lights up Darwin for tropical summer, NT Acclaimed international artist, Bruce Munro, has flicked the switch on his latest Australian light exhibition. Opening in Darwin last week, it is the first time the British artist has taken over an entire city for an exhibition. Featuring eight large-scale illuminated sculptures, Bruce Munro: Tropical Light, is expected to entice thousands of tourists to visit the Northern Territory’s Top End during the tropical summer season. The free-outdoor exhibition opened on 1 November and will remain open until 30 April 2020. Sleep between the vines with CABN Georgia at Fox Gordon Winery, SA Fox Gordon Winery in the Adelaide Hills has opened a second off-grid tiny home, by the name of Georgia. This brings the number of South Australian CABN’s up to three. The new cabin features double French doors which open onto a deck overlooking the vineyard and a glass ceiling perfectly positioned for stargazing. CABN’s sustainable and eco-friendly cabins are custom designed and placed in curated sites across South Australia and Victoria. CABN Georgia sleeps two people and is priced from $190 per night for a minimum stay of two-nights. new sea life exhibits in melbourne vic and sunshine coast qld SEA LIFE Melbourne Aquarium and SEA LIFE Sunshine Coast (formerly Underwater World) are set to open new exhibits in time for the summer school holidays. SEA LIFE Melbourne Aquarium will open an immersive new $1.5 million jellyfish exhibit, Ocean Invaders, where guests can descend into the mysteriously fascinating world of jellyfish with three interactive zones pulsing with multiple species, while SEA LIFE Sunshine Coast will become home to a delightful colony of little penguins, opening the Little Blue Penguins zone. Due to open mid-December, Little Blue Penguins and Ocean Invaders will both be permanent exhibits and are included in the admission price.

INDUSTRY NEWS AND EVENTS  Register now for Industry Briefings in Adelaide and Hobart Tourism Australia is holding free of charge industry briefings in both Adelaide and Hobart on Friday, 8 November 2019 alongside the State Tourism Awards. The briefings offer industry the opportunity to hear about Tourism Australia's strategic and creative direction as well as resources and support available for tourism businesses. Tourism 2030 consultation Australia’s Tourism Minister, Simon Birmingham, has launched a consultation process on the development of the next long-term tourism strategy, Tourism 2030, and wants to hear from a range of tourism industry stakeholders. Join this industry workshop on 15 November on the Gold Coast to have your say on the strategy. Complete this survey to provide feedback on what you think needs to be done for Australia's tourism industry to continue to grow and prosper into the next decade.

NEWS IN BRIEF    Seats on the new China Eastern direct flights between Perth and Shanghai are now on sale. The service will start in January 2020 and will offer three flights a week for five weeks. Export Finance Australia is now offering support for tourism businesses by providing financial expertise and solutions to drive sustainable growth for the tourism industry.     Gordon River Cruises has just launched a new guided tour, ‘The Pillinger Explorer’. The guided small group land and water-based tour gives guests the opportunity to explore the fascinating history of the west coast. Wilson Island on the Great Barrier Reef has officially re-opened in the Southern Great Barrier Reef. Hosting only 18 guests at a time, Wilson Island offers nine designer inspired tents for guests.

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