Tourism News - October 2019

No Images? Click here Latest news from Tourism New Zealand | October 2019   Kia ora THE, New Zealand says thank you launched with a great response in Japan recently. The campaign aims to increase awareness of New Zealand as a destination during of the world’s largest rugby tournament. It expresses gratitude on behalf of New Zealand and showcases the warm welcome Japanese visitors can experience in New Zealand as a place to visit, study and do business. You can read more about the campaign here. Japan is an important visitor market for New Zealand. It’s our sixth largest market in terms of both size and spend, accounting for around 100,000 arrivals each year and contributing $273 million to the economy. Over the past few years there has been a growing trend in Japan to take multiple short holidays each year which has impacted New Zealand arrivals. Following a strong period of growth, arrivals started to moderate near the end of 2016 and from mid-2018 arrivals were in decline. We’ve responded to this trend by creating more itinerary options for the Japanese travel trade to sell to their clients and by expanding our paid media advertising in order to reach a wider range of potential visitors. While yearly arrivals are still in decline, we have been seeing a positive trend towards growth since the beginning of the year. However, there is still more work to do to reposition New Zealand as the ultimate holiday destination. The world’s largest rugby tournament provided an excellent opportunity to do this by showcasing New Zealand in a different way in order to win over the hearts of the people of Japan.     Ngā mihi, Stephen England-Hall Chief Executive, Tourism New Zealand   Tourism New Zealand leading climate and environment research project Tourism New Zealand is undertaking a project in partnership with government and industry to understand the impact climate and environment concerns have on potential visitors choosing New Zealand as a destination. Find out more   NZ Says thank you to Japan We've partnered with the All Blacks to raise awareness of NZ during the world's largest rugby tournament. Find out more Making sure campers care for NZ We're expanding our responsible camping campaign this summer and working with councils and RTO's. Find out more TNZ appoints Director Marketing Brodie Reid has been appointed to the position of Director Marketing at Tourism New Zealand. Find out more Addressing the growth slowdown We recently held an industry webinar to discuss the slowdown in arrivals growth and what TNZ is doing to address it.  Find out more   Tourism New Zealand November Roadshow Queenstown: Tuesday 19 November | Nelson: Wednesday 20 November Rotorua: Tuesday 26 November | Auckland: Thursday 28 November Registrations open soon at tourismnewzealand.com.   Tourism New Zealand, Manaakitanga Aotearoa. PO Box 95, Level 23, Aon Centre, 1 Willis Street, Wellington, New Zealand. Phone +64 4 462 8000 | Email comms@tnz.govt.nz www.tourismnewzealand.com | www.newzealand.com You're receiving this email because you subscribed to our mailing list.   Like    Tweet    Share    Forward  Preferences  |  Unsubscribe