| The ongoing popularity of beach escapes, paired with the rise in demand for active or experience-based trips, means dramatic changes when it comes to how agents serve their beach-bound clients. To meet the needs of the new beach vacationer—those seeking a variety of activities—successful travel agents need to be aware of both evolving traveler expectations and in-destination offerings. "To me, it's much more exciting as a travel agent," says Steve Jermanok, founder of Active Travels, "because then I can design a package that's much more multifaceted... READ MORE |
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