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| Latest news from Tourism New Zealand | 27 June 2017 | | |
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| | What a week – the Americas Cup win, the Lions tour in full force, some great seasonal spread results and a successful showcase in Australia. The Cup and the Lions games have put New Zealand on the world stage and in the minds of millions of potential visitors across the globe. It's been fantastic advertising that you just can't buy.
Getting people here is one thing, getting them to experience a wider range of New Zealand and in the off peak is a totally different ball game. That's why it was fantastic to see new data showing that our work to encourage shoulder season visitation is working. We are really thrilled to see this shift and look forward to seeing the impact of our continued work to grow regional and seasonal visitation. Read more about the results below. More regional dispersal work was in action last week across Australia where we, alongside industry partners trained over 600 travel agents on New Zealand's hidden gems. We took a new approach to the training this year so it was great to see the agents enjoying and learning via some pretty cool interactive regional displays.
Next week our new global campaign launches across all our target markets. It seeks to encourage visitors into the regions by featuring a range of people, places and activities. The campaign also encourages off peak travel through supporting airline or travel agency partnerships. I think it beautifully captures the incredible range of experiences New Zealand has to offer. From diving at Poor Knights Island, exploring a glacier on the West Coast and enjoying the beauty of the Kepler Track.  | | If you didn't get to see the teaser at our recent industry presentations, I hope you will be as proud of it as we are. A big thank you to the many regions and operators who took part to make it a reality – as always we couldn't have done it without you. | Stephen England-Hall Chief Executive, Tourism New Zealand | | | | | | | |
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|  Shoulder season growth stronger than peak Smart marketing has resulted in notable spring and autumn holiday arrivals growth. | | | | |  Aussie first for travel agent training More than 600 travel agents learned how to sell NZ's hidden gems in a first-of-its-kind roadshow in Australia. | | | | |  | World record haka wins international attention The story and video of the world record haka in Rotorua has sparked interest around the world. | | | | |  | Waikato's cultural links a winner Waikato wins major international indigenous conference. | | | | |  | #Awesome recognition for destination marketing work Tourism New Zealand's destination work recognised internationally. | | | | | | |
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| Changes on the Board of Tourism New Zealand Chair Kerry Prendergast announced changes to the Board today. | | | | | Mood of the Nation - in pictures Want an easy to read and understand breakdown of the recent Mood of the Nation results? Check out our new infographic. | | | | | Registrations for IMEX America open this week Exhibiting at IMEX America will give you access to the most influential buyers in the world. | | | | | | |
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