The biggest question of any pivot is: Do you try to reshape your existing social media accounts, or is it time to just wipe the slate clean and start a brand-new one?
Generally, my first instinct, and what I often advise, is to try and pivot your existing account, especially if it's under your name. Why? Well, algorithms, for all their quirks, have some data to work with if you have an existing audience. It gives them a starting point. Plus, if you have any kind of monetization, it can provide a bit of an income buffer while you're transitioning.
And those subscriber numbers, even though they're not the be-all and end-all, do offer a bit of social proof to new viewers.
BUT (and it's a big but), there are definitely times when starting fresh is the smarter move, such as when:
- It's a TOTALLY Different World: If your YouTube channel is "DailyDogTrainingTips" and you now want to do historical costume reviews, a new channel makes a lot more sense as the audience overlap is likely tiny.
- Your Channel's Been a Ghost Town: If you haven't posted in a year or more, you're practically starting from scratch anyway.
- You're Still Pretty Small: If you've got a few hundred subscribers on YouTube or under 1000 on Insta/TikTok, the risk of starting over is much lower. (And you'll get a nice clean, fully dedicated audience...ooo...aahhh)
- You Might Go Back: If there's a chance you'll want to revive your old niche later, keeping it separate by starting a new account for your new venture is wise.
For what it's worth, starting fresh is usually easiest on TikTok, then Instagram, with YouTube being the most challenging climb from zero.
At the end of the day, it's views on your actual content that matter most to the algorithms, not followers or subscribers.
Tomorrow I'll cover some examples of real pivot game changers!
-Nadine Sykora
113 Cherry St #92768, Seattle, Washington 98104
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