| NDC is poised to have far-reaching effects in the travel industry, but with all the preparation that is happening, it's clear adoption is not going to happen overnight. According to IATA, by 2020, 20 percent of its leaderboard airlines' third-party volume is forecast to be sold through their NDC API. That means 80 percent of those airlines' third-party sales volume will still go through traditional technology. Does that mean NDC isn't as critical as we thought? Absolutely not. NDC will certainly impact the travel industry for the better. But it does make the reality and importance of the hybrid world of multi-source content more significant.
With airline content flowing through the GDS via multiple sources, seamless content aggregation and integrated workflows for agencies and corporations are critical. What does this all mean? Complexity. But with this complexity comes opportunity for airlines, agencies, corporations, and travelers. The good news? Complexity is nothing new to Sabre. As we like to say, "We eat complexity for breakfast."
Learn more about how Sabre is collaborating across the value chain to align and enable NDC throughout the industry in our latest blog titled, "Possibility vs. reality: Bringing NDC to life." | 
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