As the hospitality industry has simultaneously ballooned and consolidated, rewards programs have been forced to evolve. Now, rather than just free nights, some offer perks like free WiFi and experiences like concerts, spa treatments and unique dining to secure brand loyalty — especially among millennials.
The company aims to bolster its image as a good corporate citizen by financing a wind turbine electric plant in Kansas. The renewable energy that the facility produces is intended to offset a portion of the carbon emissions from cruise ships.
As with the current suites, the new ones will be designed by Los Angeles-based Trevor R. Howells Interior Design and exclusively feature Ralph Lauren Home decor.
'The next time a weather event blows through, it will be your agent partners who are ... assuring customers that the Caribbean is open for business,' said Steve McGillivray.
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