The ad agency that created the campaign, now an icon of American pop culture, says its message is one of empowerment that continues to resonate with the public.
The Facebook Messenger app asks users a series of mostly multiple-choice questions about their personality, travel preferences and tastes, incorporating comical and quirky GIFs and memes along the way.
Introducing a brand-new Instagram account for #TravelWeekly. Follow us for the latest in global travel. Managing editor @twrtobin and destinations editor @emtravelweekly will be curating the best in where, why and how to travel now.
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