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| Latest news from Tourism New Zealand | 19 September 2017 | | |
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| | "Off the beaten track" was the focus for our 'Aotearoa on the Road' trade training in the UK and Europe. It was great to be alongside our European team during this really busy period leading into the key September selling season. Our London-based team took the trade roadshow to six cities; Newcastle, Birmingham and London in the UK and then to Zurich, Munich and Frankfurt. We reached more than 400 agents with frontline training, providing valuable information about what New Zealand has to offer beyond the well-established tourism destinations. Read more below. While here in Europe I also attended PURE Marrakech, one of the world's headline luxury trade shows where TNZ joined luxury lodge and tourism operators who collectively had more than 300 meetings with luxury tourism buyers. A similar event is happening in Sydney this week where TNZ has a strong presence at Luxperience. Capturing greater value from the lucrative premium sector is an important component of Tourism New Zealand's strategy to grow the number of high-value visitors to New Zealand. Attending these shows is an important way we can do just that.  | | Next week I'm back in Auckland for Tourism Connect, an opportunity for the RTOs and Tourism New Zealand to spend some time talking about how we can work together to ensure the benefits of tourism are seen right across New Zealand. I'm looking forward to it. | Stephen England-Hall Chief Executive, Tourism New Zealand | | | | | | | |
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|  Agents taken off the beaten track in UK and Europe More than 400 travel agents across the UK and Europe learned about regional New Zealand during Tourism New Zealand's latest roadshow. | | | | |  Joint effort to get more Aussies to visit South Island Christchurch Airport, 14 RTOs and Tourism New Zealand have come together to get more Australians to take an autumn road trip in the South Island. | | | | |  | Special Interest sectors unravelled We've created a new infographic containing lots of bite sized info on our special interest sectors. | | | | |  | Consumers have their say on walk selection DOC selects first 19 walks in network with help from TNZ. | | | | |  | Awards (and snow) for i-SITE conference More than 140 i-SITE staff attended the i-SITE Visitor Information Network Conference and Awards in Ruapehu last week. | | | | | | |
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| Tourism Today Tourism New Zealand has created a new hub on the corporate website bringing together information showing the value of the tourism industry to New Zealand. It includes stories from operators and communities and outlines how the Government and industry are responding to industry challenges. How New Zealand feels about tourism and how visitors rate New Zealand is also covered. | | | | | | |
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