Thursday, September 14, 2017

River cruise news: Marketing to younger clients

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RIVER CRUISE
September 14, 2017
INSIGHT BY MICHELLE BARAN
Marketing to younger clients
Millennial-focused U by Uniworld has taken the most divergent marketing path in river cruising as it attempts to engage an entirely new market.
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NEWS
International Expeditions charters ship for Peruvian Amazon cruises

The vessel will sail a 10-day itinerary along the Pacaya-Samiria National Reserve.

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CroisiEurope taps new US operations head

John McGlade will oversee the French river cruise line's North American operations.

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USTOA adds another river cruise member, AmaWaterways

The other three river cruise lines that have joined USTOA in the past year are CroisiEurope, Scenic and Emerald Waterways.

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FEATURED STORY
American Duchess breaks with riverboat traditions

Walking onto American Queen Steamboat Co.'s third and newest vessel, one senses a drastic departure in look and feel from the company's first two paddlewheelers.

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RIVER CRUISE Editor:
Michelle Baran
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