| | | Latest Tourism News | If you cannot view this email, you can always view it in your browser | | | |
| |
| Latest news from Tourism New Zealand | 22 August 2017 | | |
|
| |
| | I attended my first Tourism Export Council conference in Te Anau last week where the discussion was about how to manage continued growth in the tourism sector. It was great being able to have this conversation openly with industry and I thoroughly enjoyed networking with everyone who attended. You can view our presentation here. Tourism continues to flourish and the conversation at central and local government level is about how to maintain the economic benefits tourism provides to local communities while also maintaining local support. MBIE data shows that international visitors are continuing to rate New Zealand very highly as a destination, with 96 per cent saying their trip met or exceeded expectations. But we know that these results are influenced by the great Kiwi hospitality they experience when here, which is why the support of the public is so important. International visitor arrival data released this week shows holiday arrivals from our largest source market, Australia, are continuing to grow steadily. More than 590,500 Australians came here for a holiday in the year ending June 2017, up 8.9% on last year. To support continued growth, we recently conducted image testing in Australia to find out what kind appeal to this audience. Images portraying our unique landscapes and coastlines performed well. Read the story below to find out how we are using this data to inform our work and how you can too.  | | Best wishes to everyone involved in the Audi Quattro Winter Games this weekend, another excellent opportunity to showcase a spectacular part of the country to more than 40 countries around the world. | Stephen England-Hall Chief Executive, Tourism New Zealand | | | | | | | |
|
| |
|
|  Aussies love our dramatic landscapes Find out how to get the attention of Australian visitors. Image testing reveals that Aussies are drawn to dramatic landscapes. | | | | |  | Wellington attracts international conference Victoria University to host 500 early childhood education scholars from Asia Pacific region in 2020. | | | | |  | Aussies invited to explore South Island by bike Three cycle trails are the starting points for a South Island adventure being promoted to Australians. | | | | |  | Tourism New Zealand voted best of the best Tourism New Zealand named world's best tourism board by international luxury travel network, Virtuoso®. | | | | | | |
|
| |
|
| Sustainability the hot topic at TEC conference Tourism New Zealand spoke at the recent Tourism Export Council conference. Ensuring tourism growth is sustainable economically, environmentally and socially was a hot topic. | | | | | NZ exceeding expectations with visitors International visitors rate New Zealand very highly as a destination, with 96 per cent saying their trip met or exceeded expectations, according to a new report from the Ministry of Business, Innovation and Employment (MBIE). | | | | | | |
|
No comments:
Post a Comment