Hi Traveler,
Before you vanish into your holiday sweats and go full "mindless holiday scroll mode," I wanted to drop some value in your inbox.
I'm doing a mini-series called Creator Trends of 2026.
Three quick-ish emails to help you understand what is ACTUALLY happening in the creator world before the new year hits.
I want you walking into January with your creativity buzzing… after your brief rest period, obviously.
So let's talk about the first big shift coming in 2026:
The "influencer" you have known for the last decade is basically… done.
People are tired of them.
There is a real trust crisis happening.
And "influencers" who feel out of touch (sorry Jaclyn Hill…), the non-relatable, nonstop-sponsored post types. They are fading.
What is rising instead?
Humans. Real ones... Again.
- Creators with unique opinions & takes
- Captivating stories
- Actual lived experiences
- People who share their worlds
And this is GREAT news for smaller creators.
Subscribers and followers… the celebritism and repetitiveness of influencer culture is just gross now. Endless memes and satire are calling it out.
The average person is struggling to pay for groceries, and they are not looking at social media as an escape anymore. We have all been on it too long. It is not new or fresh.
And as we head into 2026, the loneliness epidemic is real.
Where are our friends? What even is a friend? How often are we actually talking to strangers anymore?
This is what people are turning to social media for now. They are looking for people they can talk to. People who get them.
It is more than relatability. It is deeper.
They want to see you as a friend in THEIR lives.
And let's step into their shoes.
As a viewer, who do you feel more connected to? Someone who actually responds to comments? Someone who is living the life you live, facing the same struggles you are? Exactly.
I also think we are heading into a new wave of simple content.
- Less flashyness
- Fewer ADHD jump cuts
- Less editing in general
- Less "look at me."
- More connection
- More long form
- More substance
Think Substack, YouTube, podcasts, even LinkedIn, and dare I say it… blogging.
Because you can build depth so much faster on these platforms.
If it takes someone on average 60 minutes to genuinely connect to a creator, you can build that in 1-3 long-form pieces. In short form, that could take almost 60 separate posts!! Even if you cut that in ⅓, that's still 20 pieces of content to convert one person into a genuine fan. That is a huge difference.
And this is so important in a world full of AI content… which we are covering tomorrow in Part 2.
💛 Nadine
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