Key international business events buyers will visit Cairns / Gimuy this month for Tourism Australia's signature incentive showcase event, Australia Next 2024. Delivered in partnership with Business Events Cairns & Great Barrier Reef, Australia Next Cairns 2024 (previously known as Dreamtime) is designed to increase awareness of Australia as an outstanding destination for international business events to reward and motivate high achievers. Cairns will host 80 business events buyers, 15 media and 96 Australian industry sellers at the event.
Taking place in Cairns from Sunday 8 September through to Wednesday 11 September 2024, the incentive showcase will provide the business events industry from the Cairns & Great Barrier Reef region and across Australia with the opportunity to engage with qualified buyers from North America, the United Kingdom, New Zealand, Greater China, Singapore, Malaysia, Indonesia, India, South Korea and Japan.
Prior to and following the Australia Next showcase in Cairns, buyers and international media will join familiarisation trips in key incentive destinations across Australia in partnership with Australian convention bureau and airline partners Singapore Airlines and Qantas. Destinations they will visit include Port Douglas, Brisbane/ Meanjin or the Gold Coast, plus interstate to Sydney / Warrane, Melbourne / Narrm, Perth / Boorloo, Adelaide / Tarntanya or Canberra.
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