|  | | | | | Music festivals | | Dance your heart out at pop, rock, soul, and electronic music festivals all across the continent. | | Explore stays » | | | | |  | | | | | Wine harvest festivals | | Eat, drink, and be merry in some of the world's most famous wine regions. | | Explore stays » | | | | | | | | | | | | | | | | | | | Special notice: | | Check for travel restrictions. Travel might only be permitted for certain purposes, and touristic travel in particular may not be allowed. | | |  | | | Travel smarter with the Booking.com app | | The app is the easiest way to make, change, or cancel bookings on the go. | | | | | | | Booking.com | | | | Minimum 15% savings available on new accommodation bookings at participating properties indicated by the "Getaway Deal" badge on the search results and room selection pages. Bookings must be made before 11:59 pm CET on 09/30/22 for stays with check-in from 04/04/22 and check-out on or before 09/30/22. Discount only applies to the cost of the room (excluding any additional fees or taxes). If you make any changes to your booking, you may lose your discount and be liable for the full amount. Discount cannot be used in conjunction with any other promotion except Genius discounts. Room rates labeled "Partner Offer" are excluded from this promotion. This offer is provided by the participating property and subject to availability. | |  | | |
| | | | | | | | |  | | New business events brand film to fast-track recovery | | Tourism Australia has launched the second phase of its international business events brand campaign to support the business events industry in its recovery from the global COVID-19 pandemic. This latest phase, which builds on the There’s Nothing Like Australia campaign launched in March 2022, forms part of a broader recovery strategy to drive demand for Australia amongst incentive and association customers in key global markets. The new film assets bring to life the new creative strategy for Business Events Australia, which promotes Australia as a destination that is home to friendly people with fresh perspectives, coupled with diverse and iconic landscapes and world-class venues. For more information on the campaign and to view the assets, visit the Business Events Australia website. | |
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| AUSTRALIA ON SHOW AT IMEX FRANKFURT | | This week, Tourism Australia’s specialist business unit, Business Events Australia was joined on the Australia stand by 17 industry partners at IMEX Frankfurt, the largest trade show in Europe for the meetings and events industry. Held from 31 May to 3 June 2022, Australian industry have the opportunity to meet and conduct business with international business events planners from both the incentive and association sectors. IMEX Frankfurt is the first major business events tradeshow Tourism Australia has attended since the reopening of Australia’s borders in February and provides the opportunity to amplify the message with global meeting planners that Australia is open for business. | | | | | | |  | |
| NEW INTERNATIONAL RESEARCH | | Tourism Australia has partnered with MMGY Travel Intelligence on the first edition of Portrait of European Meeting & Convention Travel. The research surveyed planners and potential delegates from Europe, focusing on issues caused by the pandemic, new COVID variants and geopolitical factors. To help inform our approach to rebuild demand from our key markets, and support industry in the process, Tourism Australia contributed custom questions to the research with the results indicating that the traditional barriers to holding a business event in Australia of time, distance and cost remain. The research also highlighted that Australia is still seen as a desirable destination (a key driver for decision making), with 73 per cent of delegates indicating they would likely attend a face-to-face meeting in their sector, if held in Australia between September 2023 to March 2024. Key findings from the research can be found on the Business Events Australia website. | | | | | | |  | |
| Australia Innovates | | Tourism Australia has launched the latest episode of Australia Innovates, featuring Graham Ross, co-founder of BlockTexx, the world’s first commercial-scale textile resource recovery facility. The documentary-style video series is part of a broader recovery strategy to position Australia as a leading business events destination and will be promoted to association customers in North America, the United Kingdom and Europe through targeted marketing activity across trade and social media. Australia Innovates assets, including videos, images and infographics, are available for industry to use in their efforts to secure business events in Australia, for more information contact the Business Events Australia team. | | | | | | | | | | | | | | | | | | | |  
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