| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Given this is the first edition of Essentials for the year, welcome to 2022, the year that is going to be the year of Australia’s tourism recovery. And to those celebrating the Lunar New Year, wishing you and your family health, joy, prosperity and happiness through the Year of Tiger. It’s certainly not the start we would have hoped for, and the remaining travel frictions made for a patchy summer holiday period. However, we are buoyed by the Prime Minister’s comments on Friday that he is hoping for international borders to open by Easter, and with our high vaccination rates and the booster rollout, we are ready! At Tourism Australia we can’t wait to share with you the campaigns, activations and events in train as we prepare to say G’day and welcome to the world again.
We are hosting the Destination Australia conference on Thursday 3 March 2022 at CENTREPIECE, Melbourne Park. Given where things are at, this annual event with the theme “re-imagining the future of tourism” has never been more relevant, so find out more here. The event will be delivered with COVID safety protocols in place, which will incorporate RAT testing, and we will be able to showcase together how an event can go ahead successfully even in uncertain times. If you haven’t already, we encourage you to secure your place, as numbers are limited.
In terms of campaigns, keep an eye out for our Working Holiday Maker campaign launching internationally to generate fresh interest in Australia from students and Working Holiday Makers who contribute greatly to our economy and fill vital skills gaps, as well as being high value travellers themselves. Find out more below. Phillipa Harrison | | | | | | | | | | | | Tourism Australia Activity | |
| | | | |  | | Misery Beach WA named Australia’s best beach in 2022 | | A little-known Western Australian beach called Misery has taken out the title of Australia’s Best Beach. Described as ‘picture perfect’, Misery Beach, near Albany in WA, is one of 20 beaches judged to be the country’s best for 2022 by Australian coastal veteran and Tourism Australia appointed Friend of Australia and beach expert, Brad Farmer AM. This year’s list of winners focuses on nature-based locations, many quirky spots within easy reach of cities, and also celebrates the significant cultural value of the coast to Australia’s First Nations people. | | |  | | Premier Indian agents participate in an exclusive Jurlique experience | | In India, Tourism Australia recently hosted an exclusive virtual event for 30 Premier Aussie Specialist and Traveller Made agents, trade media partners and social media influencers. With its focus on sustainability, and leadership in the emerging agritourism sector, the Jurlique Farm in the Adelaide Hills, South Australia, set the scene for the educational experience which brought to life the Jurlique ethos and principles of biodiversity, sustainable practices, and tourism product offerings, all of which appeal to the high value Indian traveller. Read more about the India market here. | | |
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| | | | |  | | Australia shares ‘la vie en rose’ with Parisians | Tourism Australia is warming up a wintery Paris with a new mega-banner at the Australian Embassy. Almost 20,000 people will pass by each day as these two icons sit side-by-side for the next six months.
A vivid sunset view of the Sydney Opera House will remind Parisians to see ‘la vie en rose’ or ‘life in rosy hues’ again.
Photo credit @ Australian Embassy Paris. | | |  | | A Chinese New Year greeting from Australia | | In celebration of the 2022 Chinese New Year of the Tiger this week, Tourism Australia’s China team worked with Victoria-based artist @breatheablueocean to create a giant koala and tiger carved in sand. The Chinese greeting translates to “Happy Chinese New Year. We are looking forward to seeing you again”. The image has been shared via Social Media channels in China, Hong Kong, Singapore, Malaysia and Indonesia. | | |
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| | | | |  | | American travel advisors choose Australia as the Best Destination in Asia-Pacific | | Australia was selected as the winner of the Best Destination in the Asia/Pacific region at the annual Readers Choice Awards by Travel Weekly, held in December. The honour was awarded after an open ballot nomination and two rounds of voting by a pool of more than 10,000 Travel Weekly readers, including US industry executives and travel advisors. This is the sixth consecutive Readers' Choice Award that Australia has received from Travel Weekly. | | |  | | New Hot List for December and January | | Tourism Australia has released its latest travel 'Hot List' for December 2021 and January 2022, available now on its corporate site. The guide to the latest news and tourism offerings across the country is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here. | | |
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| | | | | | | |  | | Queensland welcomes back international visitors | | Fully vaccinated international travellers who meet the Australian Government's entry requirements can now travel to Queensland without quarantine. Visitors from Safe Travel Zone countries – currently New Zealand, Singapore, Japan and South Korea; Working Holiday Makers and students from eligible international locations travelling on relevant visas; and Australian citizens, permanent residents and their immediate families travelling to Australia from anywhere around the world are permitted entry without quarantine. | | |  | | Register for the APEC Tourism Working Group crisis management symposium | | Australian Tourism operators are invited to join the open symposium ‘Raising Awareness of Tourism Crisis Management’ on 17 February. The online event hosted by the Japan Tourism Agency will cover topics including Guidelines for Tourism Crisis Management Planning, and Design and Practice of Tourism Crisis Management Plans. Register here by 13 February. | | |
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| | | | |  | | NSW COVID business support package released | | Businesses, workers, and the performing arts across NSW are all set to benefit from a major financial support package of more than $1 billion to help those that have been hardest hit by the Omicron wave. Find out more here. | | |  | | Book Now for Aboriginal Tourism Businesses Grant Program 2022 | | The Book Now for Aboriginal Tourism Businesses grant program aligns with the Northern Territory Aboriginal Tourism Strategy to improve the visitor experience and encourage visitors to travel to our regions and stay longer. | | |
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| | | | | |  | | Falls Creek to be showcased with the first FEASTIVAL | | Travellers will be able to feast on the artisanal wonders of north-east Victoria with the launch of the inaugural three-day FEASTIVAL Falls Creek later this month. Running from 18 to 20 February at Slalom Plaza and other local venues, the new event is a celebration of music, arts, comedy and artisanal food. For more information about the FEASTIVAL event and ticket information visit the website. | | |  | | A new era of culture arrives in Rockhampton with the Museum of Art opening | | 25 February will mark the beginning of a new chapter in Rockhampton’s cultural history with the opening of the Rockhampton Museum of Art. Located in the heart of the Rockhampton Riverside Precinct, the gallery is the largest in regional Queensland, holding one of the finest collections of modern Australian paintings from artists such as Sidney Nolan, Arthur Boyd, Russell Drysdale, John Coburn and Charles Blackman. The opening exhibition ‘The Welcome Home Exhibition’ is set to celebrate the rich and vibrant collection that has defined Rockhampton’s cultural scene for the past 45 years. | | |
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| | | | |  | | New luxury suites to land in regional South Australia with the ESCA brand | | From April, Inman Valley in South Australia’s Fleurieu Peninsula will become home to the first instalment of the new ESCA accommodation brand. Housing two luxury suites, and a 40 minute drive from Adelaide, ESCA Inman Valley delivers small-scale and intimate accommodation with a sustainable focus. | | |  | | The Tasman launches Italian style eatery, Peppina | | Marriott International's new Tasman Hotel in Hobart has opened its signature restaurant, Peppina. An elegant produce-focussed eatery, the venue is led by Tasmanian native Massimo Mele as Culinary Director alongside Head Chef Glynn Brynes. Named after Mele’s nonna, Peppina draws on Massimo's Italian heritage and cultural experience to lend a Tasmanian twist to Italian inspired cuisine. | | |
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