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Tuesday, November 30, 2021

Essentials… Singapore media visit | Register for Tourism Australia’s Webinar | Feedback required THRIVE 2030 | and more…

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1 December 2021
TOURISM AUSTRALIA UPDATE

As we all grapple with the implications for our industry of the emergence of the Omicron variant, we have been reminded yet again that recovery will not be linear. Whilst the initial response in Australia, and around the world, will inevitably impact traveller confidence, once again health and safety considerations need to lead the response whilst the situation is assessed by the experts. The introduction of additional national border security measures has prompted New South Wales, Victoria and the Australian Capital Territory to introduce precautionary steps in relation to quarantine arrangements for overseas arrivals, and other States and Territories have tightened their arrival regulations.

We have been here before, but this time there is some comfort in knowing that Australia’s vaccination rate is one of the highest in the world, our vaccines and testing systems are evolved and working well, and the mechanics around opening Australia up to international travel have been well thought through by industry as it continues to engage with the Federal and State Governments. For now, it’s a matter of staying focused on the future, and waiting for the experts to advise the next steps.

Last week the Government released a proposed strategy for the visitor economy, THRIVE 2030 (The Re-Imagined Visitor Economy). I strongly encourage you to provide feedback. More information can be found below.

Phillipa Harrison

Tourism Australia Activity
Australia hits five million followers on Instagram
Singapore Media Experience Sydney and Melbourne
Last week Tourism Australia hosted its first international media group familiarisation in almost two years. The nine Singapore journalists landed in Melbourne on the first quarantine-free flight from Singapore to return to Australian shores since the beginning of the pandemic and took part in an itinerary that showcased both Melbourne and Sydney. In partnership with Singapore Airlines, the media familiarisation featured the newest hotel, restaurant and gallery openings in Melbourne, a day trip to the Mornington Peninsula, tickets to Moulin Rouge The Musical, a sail on Sydney Harbour, a behind-the-scenes tour of Sydney Opera House and a number of exceptional dining experiences across Sydney.
Japanese take virtual tours to Australia
Register for Tourism Australia’s Industry Webinar
Tourism Australia’s next industry webinar will be held at 11am AEDT on Friday 10 December. Tourism Australia’s Managing Director, Phillipa Harrison, will take you through the latest thinking and plans for the year ahead. Regional General Manager, Americas, Chris Allison and Derek Baines, Country Manager, Japan will provide country updates and Sally Cope, Regional General Manager United Kingdom will talk through Tourism Australia’s strategy for Working Holiday Makers. Register to attend here.
 Australia’s luxury experiences on show at Virtuoso Travel Week

Japanese consumers enjoy a taste of Australia

Tourism Australia with Meat & Livestock Australia jointly ran a travel and food event at the famous Osaka Gas Cooking School in Japan last weekend. The event showcased Australian cafe culture, as introduced by Nobu, a World Latte Art Champion who developed his barista career in Melbourne over seven years and currently runs Melbourne-style café ‘Pathfinder xNobu’ in Osaka. The event also introduced Australian influenced recipes using Aussie lamb and beef by chef Azuma, who is one of Meat & Livestock Australia's 'Lambassadors' and also owner chef of MICHELIN-starred modern Chinese restaurant ‘Azuma’ in Osaka. Consumers enjoyed not only learning about travel but also food and drink experiences in Australia through this hybrid event.
 Singapore Industry Engagement – Recovery, Readiness & Opportunities
Tourism Australia attends Signature Travel Network Conference
Tourism Australia connected with travel advisors at the Signature Travel Network Annual Conference in Las Vegas, last month. The conference attracted more than 1,000 advisors, managers, and agency owners, with 406 advisors attending the event for the first time. Through small group appointments, Tourism Australia taught 150 advisors about the Signature Experiences of Australia and the benefits of the new Aussie Specialist Program. A total of 175 advisors attended Tourism Australia’s presentation on premium product and the progress of Australia’s National Plan for Reopening. Many advisors also sought more information on Australia by visiting the Tourism Australia booth. Signature Travel Network includes 210 member agencies in the United States and 70 international agencies, which generate more than $11 billion in annual travel sales.
 Australia’s luxury experiences on show at Virtuoso Travel Week

Register for Tourism Australia’s Sydney Industry Briefing

Tourism Australia is hosting a face-to-face industry briefing in Sydney on Monday 13 December. The free-of-charge briefing will be held at the Hyatt Regency Sydney at 3pm with registration commencing at 2.30pm. The briefing will be followed by networking drinks from 5pm to 6.30pm. Register to attend here.
 Singapore Industry Engagement – Recovery, Readiness & Opportunities
New Hot List for November
Tourism Australia has released its latest travel 'Hot List' for November 2021, available now on its corporate site. The guide to the latest news and tourism offerings across the country is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here.
Tourism Industry News
 Australia’s luxury experiences on show at Virtuoso Travel Week

Feedback Required: THRIVE 2030 (The Re-Imagined Visitor Economy)

Last week the Australian Government released a proposed strategy for the visitor economy, THRIVE 2030 (The Re-Imagined Visitor Economy). The strategy will be the national long-term plan to rebuild and return the visitor economy to long-term sustainable growth. It includes actions for governments and industry. This is an excellent opportunity for industry to have a say on the proposed THRIVE 2030 strategy to help make the sector even stronger. Industry is strongly encouraged to provide feedback. More information can be found here. Feedback is open until 23 December 2021.
 Singapore Industry Engagement – Recovery, Readiness & Opportunities
Regional Arts Fund Cultural Tourism Accelerator
The Cultural Tourism Accelerator Program is part of the Regional Arts Tourism package, which will enable arts organisations to promote and develop cultural events for tourists across regional Australia. The program aims to increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity. The program recognises that the cultural and creative industries play a critical role in contributing to the creativity, diversity and prosperity of Australia’s regional and rural economy. Find out more here.
australian stories
 Australian Tourism in 2020
Mona Announces Immersive Dining and Culture Experience, High Tea for Two
Hobart’s revered private museum, Mona, has announced a new dining experience that combines a sumptuous high tea with an immersive art showcase. Curated by contemporary American artist Kirsha Kaechele, High Tea for Two will bring the secluded Ladies Lounge gallery to life with artworks from Mona’s collection and Kirsha’s own family heirlooms. Taking inspiration from the scandalous tales of Kirsha’s great-grandmother, Tootsie, in the lush emerald-green Ladies Lounge guests will be invited to indulge in enlightened conversations while dining on delicate and decadent treats created by Mona Executive Chef, Vince Trim. To make the most of the living installation experience, guests are asked to wear green, gold, white and black, or any combination of those. To book tickets visit the website.
ATDW: Google My Business Functionality
Narooma’s The Whale Inn to Host Iconic Sydney Restaurant for Summer
New South Wales’ South Coast will sizzle this summer with the fragrant flavours inspired by Hong Kong street food when Sydney’s beloved Queen Chow takes up a temporary residency at The Whale Inn. Narooma’s hotel will become home to a seafood-led menu of well-executed dishes created by Tal Buchnik (formerly Mr. Wong) and Queen Chow Manly’s Toby Worthington. Drawing on the coastal surrounds, the pair’s menu will showcase the best produce the country has to offer. Menu highlights will include Wagonga rock oysters locally sourced with rice wine mignonette, local sashimi with mandarin ponzu and hand-dived local Abalone. Queen Chow Narooma will open to the public on Saturday 11 December. For more information visit the website.
 Australian Tourism in 2020
Phillip Island Nature Park Celebrates Centenary Anniversary
This week Victoria’s Phillip Island Nature Park, and the reserve’s popular penguin residents, have celebrated 100 years since significant steps were taken to support the penguin population from extinction. Located on the traditional lands of the Bunurong People, the Nature Park has been visited by tens of millions of people from more than 70 countries over the century. Visitors often venture to the idyllic seaside community to catch a glimpse of the nightly parade of penguins in person. During COVID-19 restrictions, the Park’s digital initiative Live Penguin TV has been viewed more than 25 million times globally. The Park’s ongoing conservation efforts have seen the penguin population triple from around 12,000 in the mid-1980s to over 32,000 breeding birds today. For more information visit the Phillip Island Nature Parks website.
ATDW: Google My Business Functionality
Falls Creek to Serve up its First FEASTIVAL in 2022
From Friday 18 February through to Sunday 20 February 2022, Falls Creek Resort in North-East Victoria will host FEASTIVAL, a three-day celebration of local music, arts, comedy, and food. The stunning alpine region will glisten alongside a musical setlist headlined by Australian artists including Boy & Bear, Miiesha and Didirri, in addition to showcasing a raft of local talent. Guests’ funny bone will be tickled by a comedy night featuring Dave Thornton and Lloyd Langford. Meanwhile all ages fun can be found at the festivals many workshops and performances from Flying Fruit Fly Circus, art exhibitions, markets, and kids activities run by The Connected Circus. Bellies will be fuelled by food on site profiling regional produce and operators. For more information and to see the program visit the website.
NEWS in brief
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