| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | Monday was a landmark day for Australia’s tourism industry, and the Australian economy more broadly, as we started to open internationally with quarantine free travel between Australia and New Zealand. Whilst we can of course expect more bumps along the way, let’s hope open borders can be maintained as the COVID-19 vaccination program continues to roll out. Last week we announced a series of measures to support the business events industry in growing the opportunities for future domestic and international business events activity, which is such a critical part of our overall visitor economy. You can read more about these measures below. This Friday, 23 April at 11am AEST, we will be hosting our next industry webinar. I will be giving an update on all of Tourism Australia’s recent activity, plus sharing recent insights and trends as well as a particular focus on the Singapore market. Our Regional General Manager for South & South-East Asia, Brent Anderson, and Lau Hui Ling, General Manager, Brand and Marketing, Singapore Airlines will both give updates. Register here for the webinar. Phillipa Harrison | | | | | | | |  | |
| Spotlight on the Regions - Americas | | This week Tourism Australia’s ‘Spotlight on the Regions’ features an interview with Jane Whitehead, Tourism Australia’s Regional General Manager, Americas, who shares insights and observations from the United States and Canada, as well as updates on key stakeholders and activities to keep Australia front of mind in-market. Read the update here. | | | | | | | | Tourism Australia Activity | |
| | | | |  | | Support for the Business Events Sector | Last week, Tourism Australia announced a series of measures designed to support the business events industry, these include: - Extending the Bid Fund Program for another year with an additional $3 million in funding dedicated to it.
- Allocating a further $1 million in funding for the Boost Program, which is a partnership marketing program designed to support industry-led programs that will help domestic events across the 2021/22 financial year.
- Launching the latest instalment of the Australia Innovates content initiative which is part of a broader recovery strategy to position Australia as a leading business events destination.
| | |  | | Lonely Planet Partnership | | With Australia having received Lonely Planet’s Best in Travel award for Community Restoration in 2021, Tourism Australia has partnered with the travel publisher to produce a video series that explores the Aussie spirit and the diversity of experiences Australia offers, as told by locals. With a focus on the North American, United Kingdom and European markets, the partnership will see eight videos targeted to more than seven million travel enthusiasts who visit the Lonely Planet website in those regions every month. From swimming with dolphins off Kangaroo Island, exploring the alleyways of Melbourne, wine-tasting in the Margaret River region or discovering Canberra by boat and hot-air balloon, the series highlights that Australia is a destination that offers something for every interest, passion or taste. At a time when so many in the northern hemisphere are unlikely to be able to travel long-haul in the near future, it’s the perfect time to remind them of why Australia should be the destination they plan for first once it becomes possible again. | | |
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| | | | | | |  | | Western Australia industry briefings | | Tourism Australia is hosting an industry briefing in Perth from 4pm to 6pm on Thursday 6 May 2021 at The Ritz Carlton, Elizabeth Quay Ballroom. Speakers from Tourism Australia will be joined by speakers from Tourism Western Australia. The event is free of charge and will be followed by networking drinks from 6pm to 7pm. Register here. Tourism Australia will also be speaking at the 2021 WA Regional Tourism Conference in Geraldton on 4 May and at Australia’s North West Tourism Event in Broome on 7 May. Register here for the Geraldton event and email info@australiasnorthwest.com by 30 April to attend the Broome event. | | |  | | Masterchef Australia 2021 | | MasterChef Australia’s 2021 season will feature two episodes filmed at Uluru and Simpson’s Gap in the Northern Territory, supported by Tourism Australia and Tourism Northern Territory. MasterChef judges Jock Zonfrillo, Melissa Leong and Andy Allen travel to the Red Centre with the contestants for a very special service challenge dining under the stars at Bruce Munro’s Field Of Light at Uluru. In addition, the contestants will experience cooking with native ingredients sourced in collaboration with Raylene Brown of Kungkas Can Cook. MasterChef Australia’s 2021 season launched on Network Ten on Monday 19 April and the Northern Territory episodes will air later in the year. | | |
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| | | | |  | | Celebrate the publication of Australia: The Cookbook | | Tourism Australia, along with the Australian Embassy in the United States, is supporting the launch of Australia: The Cookbook. The book celebrates Australian cuisine like never before, spanning 50,000 years and 350 recipes showcasing the rich diversity of Australia’s landscape and people. The publisher, Phaidon, is hosting a virtual event with conversations about Australia’s culinary tradition and innovation moderated by Travel + Leisure senior editor Sarah Bruning with author Ross Dobson and Sydney-based chef O Tama Carey. Register here to attend on 29 April at 8am AEST. | | |  | | TVNZ visit to Australia | | Tourism Australia has partnered with Destination New South Wales and the South Australian Tourism Commission to bring TVNZ breakfast presenter, Matty McLean, to Australia. Marking the return of two-way travel across the Tasman, Matty’s Aussie Adventure kicked off on Monday where he broadcast live from the Sydney Opera House. On air every day this week, Matty will showcase the huge range of incredible Aussie holiday experiences awaiting Kiwis in New South Wales and South Australia, including; going behind-the-scenes of Handa Opera on Sydney Harbour, hitting the surf with In2Surf in the Tweed Region, taking a cooking class at Maggie Beer’s restaurant in the Barossa and feeding rescued kangaroo joeys and koalas at the Kangaroo Island Koala & Wildlife Rescue Centre. Destination New South Wales and the South Australian Tourism Commission are also giving away spectacular prizes as part of the integration. TVNZ Breakfast will be back for more adventures in Australia next month. | | |
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| | | | | | | | | Register to attend Tourism Australia’s Market Briefings | Tourism Australia is holding a series of Market Briefings for the Australian industry ahead of the 2021 Australian Tourism Exchange (ATE21). Watch the North American, South & South-East Asian, Greater China, UK & Northern Europe and New Zealand briefings here. Register here for the upcoming briefings which focus on: - Continental Europe: 22 April
- Japan and South Korea: 23 April
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| | | | | | | | |  | | Cyclone Seroja disaster assistance | | Disaster assistance has been made available for communities with widespread damage caused by Cyclone Seroja. Local government areas of Chapman Valley, Dalwallinu, Greater Geraldton, Morawa, Northampton and Shark Bay are now eligible to receive financial assistance through the jointly funded Commonwealth-State Disaster Recovery Funding Arrangements (DRFA). Assistance available under the DFRA may include: help for eligible people whose homes or belongings have been damaged; support for affected local councils to help with the costs of cleaning up and restoring damaged essential public assets; and concessional interest rate loans for small businesses and primary producers. Information on disaster assistance is available on the Australian Government’s Disaster Assist website. | | |  | | Tourism and Events Queensland's Conversations with Industry events | | Tourism and Events Queensland’s (TEQ) Conversations with Industry events in the Sunshine Coast and the Fraser Coast are coming up. Connect with the latest insights, hear TEQ’s marketing and event activities and opportunities on how to get involved. Presentations will be specifically tailored for each region. | | |
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| | | | |  | | Get involved in Tourism Tasmania’s winter campaign | Tourism Tasmania is launching its biggest ever winter marketing program aimed at showcasing the distinct experiences on offer in Tasmania during the cooler months. To get involved, operators are encouraged to submit an expression of interest. Participation will include: - a special listing on discovertasmania.com.au
- a toolkit and winter symbol for use in your business and marketing activity, and
- an opportunity for inclusion in winter campaign activity.
| | |  | | Regional Wine Industry Fund | | The NSW Government and NSW Wine Industry Association this week signed a Memorandum of Understanding (MOU) that will deliver support to producers and provide a renewed focus on increasing exports and regional industry development. The MOU includes a range of support measures and commitments with an equivalent value of more than $3 million through to June 2023. The MOU also includes a new $300,000 Regional Wine Industry Fund which will provide grants to help producers diversify and improve their existing business or cellar door experience, with a focus on increasing capacity in regional areas. The Regional Wine Industry Fund is scheduled for rollout from 1 July 2021. Read more here. | | |
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| | | | | | |  | | The Adelaide Hills wine nest experience is back | | Nestled in the idyllic Adelaide Hills, Golding Wines offers a winery experience with a difference. The Nido Experience (Nido, meaning Nest in Italian) allows guests to lose themselves in the beauty of the Western Branch Vineyard as they spend the afternoon encased in the property’s handwoven tasting nest. Overlooking the vineyards, guests can enjoy award-winning wines while sharing a six-course grazing lunch, in a private space that will have them reminiscing about their childhood tree house. While the nest was tragically lost in the bushfires last year, it has since been rebuilt. The nests can be booked for three hours with guests invited to “come on, climb up, get comfy and settle in”. For more information about the Nido Experience and to book visit the website. | | |  | | National Indigenous Art Fair returns to Sydney | | Indigenous artists from around the country are set to come together from 3 to 4 July for the National Indigenous Art Fair (NIAF). Coinciding with NAIDOC Week, the two-day event will take place in The Rocks, Sydney at the Overseas Passenger Terminal. An ethical marketplace, NAIF offers a unique opportunity to purchase artwork directly from the Aboriginal and Torres Strait Islander artists from remote community-owned art centres across Northern Territory, South Australia and Western Australia. The event will also feature a vibrant program of live music, Aboriginal dance performances, an Indigenous sculpture walk, weaving circles and more than 25 Blak Markets stallholders. Entry is by gold coin donation in support of First Hand Solution’s Aboriginal Youth Program. For more information visit the NIAF website. | | |
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| | | | |  | | AAT Kings’ Bushfire Relief Giveback trips are back supporting local communities | | AAT Kings, in collaboration with the #EmptyEsky movement and local businesses, have announced the relaunch of their Bushfire Relief Giveback Experiences - designed to support the communities directly affected by the 2019-20 bushfires and now the subsequent impacts from COVID-19. On 28 May, Discover Gippsland, will be the first trip to run since the pandemic, with tours throughout New South Wales and South Australia to follow. Each tour has been developed in conjunction with local communities, with AAT Kings escorting guests to visit local markets, cafes and stores to fill their empty esky. To enrich the experience, guests will also meet some of the locals who will tell stories of recovery and share firsthand how best to help these destinations. To make a booking, visit the website. | | |  | | The world's first permanent no-waste bar launches in South Eveleigh, Sydney | | Re, a new no-waste bar in Sydney’s newly restored South Eveleigh precinct, is now open. A collaboration between hospitality heavyweights Matt Whiley (Scout) and Maurice Terzini (Icebergs Dining Room & Bar; CicciaBella), Re is built from the ground up to be one of the world’s best bars, with the kind of drinks program Whiley has made a global name on, supported by Terzini’s signature tone and style. Re isn’t calling itself zero-waste from the get-go, rather, it sees itself as a model for the industry; reframing how bars talk about, and act on, sustainability and waste. More than anything, Whiley wants to demonstrate that a venue can be built from recycled materials and run with as little impact as possible, and still exist as a fun, world class experience. For more information on this incredible venture, visit the website. | | |
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