| | | | | | | |  | | Business Events Australia Industry Update | | Welcome to the latest instalment of industry news from Business Events Australia (BEA), where we share updates on Tourism Australia’s current marketing and distribution activities to grow and support Australia’s business events industry. We’re always keen to hear about what’s happening in our industry so please continue to share your news and updates and contact us with any questions. | |
| | | | | | | |  | | Domestic campaign update | | In the three weeks since Tourism Australia’s domestic business events campaign launched, the campaign has reached approximately 300,000 corporate decision makers and event planners via print and digital platforms. Social media and out of home advertising campaign elements kick off this week. To help encourage event decision makers to commit to hosting events again soon, industry are encouraged to use the campaign assets to spread the message amongst their networks to drive more business for Australian industry. Campaign assets can be downloaded from the Business Events Australia website. | | |  | | SSEA Showcase increases consideration for Australian incentives | | Business Events Australia’s virtual SSEA Showcase event for business events customers from India, Singapore, Malaysia and Indonesia and Australian industry took place over three days from Tuesday to Thursday in the final week of February. The event drew solid satisfaction ratings from both groups, with survey results indicating 100 per cent of buyers reported high satisfaction with the overall event, and 97 per cent of buyers saying they are more likely to send groups to Australia as a result of attending. Amongst Australian industry sellers, 79 per cent intend to sell more as a result of the event and some have reported picking up leads at the Showcase. | | |
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| | | | |  | | Customer Advisory Panels in key markets to provide essential insights | | The Business Events Australia (BEA) team will hold Customer Advisory Panels (CAPs) for incentive and association planners and decision makers in New Zealand, the United Kingdom, and the United States over the coming months. The CAPs bring together small groups of key customers in each region to discuss the state of their market, the needs of clients in the region, and what Tourism Australia can do to better support potential business events coming to Australia. These sessions help build stronger relationships between Australia and customers and provide critical insights to inform BEA’s international strategy and to guide Australian industry. | | |  | | Instagram driving traffic and inspiration for Australia as a BE destination | | As of the end of February 2021, Business Events Australia’s (BEA) Instagram presence has reached over 100 million people, with the account’s following continuing to grow steadily, and followers ticking over 4,400 in February. Through a combination of organic and paid activity, our custom business events content for Instagram is continuing to drive engagement with Australia as an events destination in preparation for when international business events return to Australia. Recently we published stories on URBNSURF Melbourne, transfers with a twist and pop-up experiences for business events. | | |
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