Business Events Australia Industry Update

Having trouble reading? View online version 22 February 2021 Business Events Australia Industry Update Welcome to the latest instalment of industry news from Business Events Australia (BEA), where we share updates on Tourism Australia’s current marketing and distribution activities to grow and support Australia’s business events industry. We’re always keen to hear about what’s happening in our industry so please continue to share your news and updates and contact us with any questions. Business Events domestic campaign launch The latest iteration of Tourism Australia’s domestic business events campaign, Event Here This Year, launched on 11 February 2021 to drive more business events to restart in Australia by promoting the value of face-to-face events and the breadth and depth of Australia’s offering. Since its launch, the campaign has generated 35 pieces of media coverage; the campaign page has been visited by 678 unique users; and the Industry Toolkit has been downloaded over 153 times. As part of the campaign Tourism Australia is partnering with two of Australia’s major mastheads – The Australian and the Australian Financial Review (AFR) – to help inspire and influence Australia’s corporate decision makers to host their next business event in Australia. In addition to high impact Business Events Australia branded advertisements, an insight piece in the AFR will delve into why businesses should hold events, while content across both titles will further explore Australian business events product and key drivers for event decision making. Don’t forget to download the campaign toolkit via the Business Events Australia website or contact us to request a recording of the industry webinar to learn more about the campaign and how you can get involved. Latest News New WeChat Mini Program Tourism Australia has launched its first WeChat Mini Program specifically dedicated to raising awareness and preference for Australia as a business events destination amongst event planners in Greater China. The new Mini Program will see Tourism Australia as one of only two national tourism organisations with a dedicated business events Mini Program worldwide. The Business Events Australia WeChat Mini Program will act as an information hub featuring inspiring content as well as provide business events customers with useful research and planning tools. The program builds on the organisation’s existing digital presence in China including its WeChat channel and dedicated Chinese website. Additional Advance Program partners locked in Eleven new partners have been granted funding to deliver industry-led marketing or distribution projects through the Business Events Australia Advance Program, following the second round of applications, taking the total number of partners to 26. Projects delivered under this partnership program will work to increase the number and value of international business events held in Australia and drive international delegate awareness of events already confirmed. Supported projects include promotion across digital and social channels for confirmed international events, multimedia content creation for the association market, virtual familiarisation asset creation and translations of collateral into key market language.  International media buy continues to drive interest in Australia While current domestic campaign activity aims to address the immediate needs of Australian industry, Business Events Australia’s international media buy continues to build desire for Australia as a business events destination in our key markets. Recent placements have focussed on the North American market, with newsletters distributed through Prevue and Smart Meetings highlighting Australian industry perspectives on the changing event opportunities in Australia in 2021, new hotel openings for 2021 and 2022 and ensuring the story behind the Australian innovation of the Smart Badge reaches as far and wide as possible.  This week: BEA’s SSEA Showcase The Business Events Australia virtual showcase for customers in India, Malaysia, Singapore and Indonesia will take place from Tuesday this week. There will be up to 60 buyers and 48 Australian industry sellers attending. Group appointments will allow Australian industry to share product and destination updates easily and provide a platform for wider discussion on industry impacts and opportunities. Results from the event will be shared in coming weeks. australia.com/businessevents Privacy Policy | Terms and Conditions | Contact Us To ensure that you continue receiving our emails, please add us to your address book or safe list. Unsubscribe or manage subscriptions Got this as a forward? Sign up to receive our future emails.