| | | | | | | |  | | Live from Aus | | Tomorrow, Tourism Australia will be announcing the Live from Aus virtual tourism activation. An extension of the With Love from Aus campaign launched last month, Live from Aus will bring some of Australia’s best tourism offerings ‘live’ into the living rooms of hundreds of thousands of Australians. Live from Aus will highlight the best that Australian tourism has to offer, from our unique culture to stunning natural beauty, world class food and drink and exceptional wildlife. Live from Aus will be hosted by an array of Australian personalities, advocates and industry operators who will educate, entertain and inspire viewers with a range of interactive experiences, including cooking demonstrations, wine tastings, exercise classes, cultural immersion sessions and Australian wildlife encounters. Live from Aus will kick off on Friday 15 May with a special one-hour broadcast at 7:30pm on The Project on Network Ten. ‘The Love Australia Project’ segment, proudly supported by Tourism Australia, will be headlined by some of the nation’s favourite tourism and entertainment personalities who will help shine a spotlight on our unparalleled offerings. This will be followed by a full weekend program on 16 and 17 May of live content on Tourism Australia’s social media channels. Even though the ability to travel is currently on hold and the timing of the recovery is still uncertain, it is important that Australia does not go quiet as a destination. While people can't travel right now, they can still dream and plan for future holidays. Tourism Australia’s marketing job right now is about keeping Australia front of mind for domestic and international travellers by using this enforced period of self-isolation to engage with people in their living rooms, feed their escapism and inspire them to travel again once the restrictions start to lift. Read on to find out how you can get involved. Phillipa Harrison | | | | | | | | | | |  | |
| How to get involved in Live from Aus | - Join the Facebook event, watch the program of content on Facebook or YouTube and share it with your networks using #SeeAustralia.
- Stream your own events on your social media channels using the Live from Aus logo. You will be able to download the logo from 16 May 2020 from tourism.australia.com/livefromaus.
- Let Tourism Australia know about any live streaming events your business has coming up by emailing socialmedia@tourism.australia.com with Live from Aus in the heading. If the content is relevant for Tourism Australia’s audiences, Tourism Australia can help promote it.
- Submit your content ideas to be considered for Tourism Australia’s channels by emailing socialmedia@tourism.australia.com with Live from Aus in the heading. Tourism Australia will be releasing guidelines with more information about live streaming.
Find out more here. | | | | | | | | | | |
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| | | | |  | | Webinar this week | | Tourism Australia’s next webinar will be held on Friday 8 May at 11am. Tourism Australia’s Managing Director, Phillipa Harrison, and Chief Marketing Officer, Susan Coghill, will be sharing further details about the Live From Aus program. The webinar will also be focusing on domestic tourism, with James Luddington from BDA Marketing Planning, sharing insights on the domestic tourism landscape and Robin Mack, Tourism Australia’s Executive General Manager, Commercial, giving an update on Tourism Australia’s domestic strategy. Register here. | | |  | | Tourism Australia social media activity in Japan | | In Japan, Tourism Australia has launched a new social initiative called Australian Memories. The initiative encourages consumers to share previous photos of trips to Australia on Twitter and Instagram while they are unable to travel. The initiative aims to inspire Japanese consumers and encourages them to dream about future holidays to Australia. The photos will be curated for a short movie and shared via Tourism Australia’s social media channels. | | |
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| | | |  | | Aussies adopting backpackers | | Australians are “adopting” backpackers who have been unable to get home during the coronavirus (COVID-19) pandemic. Through a Facebook group that originated in Western Australia, Aussies are being paired with backpackers and offering anything from a spare room, backyard or garage to empty lots, farmhouses, vacant properties and holiday homes. | | |  | | Safe work practices | | Safe Work Australia has released a number of work health and safety guidelines and tools for Australian workplaces to use in managing the health and safety risks posed by coronavirus (COVID-19). Restaurant and Catering Australia (RCA) have also released ‘COVID-19 Best Practice Guidelines’ to provide guidance for food service businesses operating in a post-coronavirus world. | | |
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| | | | | |  | | Two different species of Australian pearls successful spawned simultaneously | | Pearls of Australia, a third-generation family business, has successfully spawned two species of pearl oysters across its hatcheries at the same time. The company’s tourism and retail employees were given a hands-on role, to concentrate efforts during this down time on spawning pearl oysters. The initiative aims to boost the cultivation of authentic Australian pearls and ensure the industry’s livelihood in the years to come. These new spawnings are a significant achievement and an Australian first. | | |  | | New murals brighten Gippsland | | The Gippsland town of Yarram, in Victoria's south-east, has received a colourful makeover courtesy of ten new murals painted by a renowned street artist – Heesco. The ‘Heesco Town’ project paints a picture of the local history and culture of the region, portraying historical figures on the walls of business across the town. Hoping to prove to be a tourist drawcard, the makeover hopes to attract visitors to dairy farming town of Yarram in Gippsland, Victoria. | | |
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| | | | |  | | The Art Gallery of South Australia channels their energy online | | The Art Gallery of South Australia (AGSA) may be closed for now, but their influence has continued online. With an enhanced focus on digital experience and new content such as such podcasts, interviews with artists and virtual tours of the 2020 Adelaide Biennial of Australian Art: Monster Theatres, AGSA has allowed people of all ages to engage with art in new ways. Visit AGSA’s website to find over 90 educational resources and art activities, with workshops for educators, and daily activities for students and children. | | |  | | Piece together a dreamy Tweed Holiday with new online digital puzzle | | Be inspired for life after lockdown and explore Northern New South Wale’s Tweed Region with a new range of digital jigsaw puzzles from the Tweed Tourism Company. The puzzle series hopes to provide fun and inspiration for those dreaming of travelling to the region. The puzzles feature iconic Tweed landscapes including Cabarita Beach, Wollumbin Mount Warning, Cook Island and loved local tourism operators including the Tweed Regional Gallery and Husk Distillers. Head to visitthetweed.com.au to put together your free online puzzle today. | | |
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