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Thursday, June 27, 2024

Business Events Australia Industry Update – June 2024

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June 2024
Business Events Australia Industry Update

Welcome to the Business Events Australia industry newsletter with the latest updates on Tourism Australia’s marketing and distribution activities to drive demand and support Australia’s business events industry.

We’re always keen to hear what’s happening across Australia so please continue to share your news and updates and contact us with any questions.

Latest News
AUSTRALIA NEXT JUNE EDITION

The latest edition of Australia Next magazine launched in June. In this edition, planners hear from an Aboriginal cultural expert who reveals the protocols for connecting with the world’s oldest continuing culture, a local view on where to go in Melbourne / Narrm, and an international planner on their recent visit to Brisbane / Meeanjin. Uncover new venues and accommodation, dream about traversing Adelaide to Darwin on The Ghan, and explore Sydney in a three-day program pitch.

The inspirational magazine tailored for incentive business events planners forms part of Tourism Australia’s business events marketing strategy to inspire and drive awareness of Australia’s business events offering. The magazine is shared directly with customers and promoted across trade media and paid social activity in South-South East Asia, New Zealand, the United Kingdom and North America. Get in touch with the Business Events Australia team to share your news and updates for potential inclusions in future editions.

THE ADVANCE PROGRAM SUPPORTS NEW ZEALAND BAILLIE LODGES FAMIL

Earlier this month, Baillie Lodges extended a warm welcome to a select group of incentive event planners from New Zealand, highlighting two of Australia's premier luxury properties: the newly reopened Southern Ocean Lodge on Kangaroo Island and The Louise in the Barossa Valley. The famil, supported by Tourism Australia’s Advance Program, demonstrated to New Zealand planners why there’s nothing like Australia for business events.

The visit to Kangaroo Island unveiled the island's breathtaking landscapes and stunning coastal vistas, however it was the newly reopened Southern Ocean Lodge, which epitomises understated elegance, that truly elevated the planners’ experience. The journey continued to the Barossa Valley, where The Louise showcased its expansive event spaces and planners embarked on a wine and culinary journey through the region's vineyards.

SITE INTERNATIONAL BOARD OF DIRECTORS VISIT

In June, the Society of Incentive Travel Executives’ (SITE) International Board of Directors (IBOD) and global Senior Leadership Team visited Sydney for their mid-year board meeting and co-hosted an industry forum with the SITE Australia & New Zealand chapter. The visit, supported by the Advance Program, provided Tourism Australia with the opportunity to drive advocacy for Australia, with the senior incentive buyers from North America and Ireland experiencing some of Australia’s best incentive product. Tourism Australia also attended the Industry Forum to hear the latest incentive insights which included a sneak peak of new research, trends and the latest in artificial intelligence for incentive travel.

ASIA ACTIVITY HIGHLIGHTS

Tourism Australia highlighted why there’s nothing like Australia for business events at the China BT MICE Expo in Beijing in May. The team was joined by Melbourne Convention Bureau and Business Events Adelaide, where they held appointments with 30 MICE agencies from Beijing, Tianjin and Hebei. Tourism Australia also joined a panel discussion with China BT MICE to discuss upcoming activity including Australia Next, which will be held in Cairns / Gimuy in September. The tradeshow has already generated five business leads for Australia with key insights including industries such as insurance, automobile and medical still consider Australia as a desirable destination for incentives.

In May, the team held a Best Partner Program in Beijing to keep Australia top of mind with 20 corporates. Hosted in partnership with Bravolinks, Business Events Sydney and Singapore Airlines, guests had the opportunity to enjoy an Australian wine tasting, dinner and an update on Australia’s business events offering. Five business leads were generated for Australia with group sizes between 100 to 1,000 people.

The team were joined by eight convention bureaux and Singapore Airlines for their 10th Business Events Australia Seminar in Beijing. The seminar provided the convention bureaux with the opportunity to provide an update on their destinations to more than 80 buyers. Insights indicate opportunities for larger groups to Australia for 2025 and 2026. The seminar generated nine business leads for Australia with group sizes ranging from 100 to 300 people.

MEETINGS & EVENTS AUSTRALIA’S NATIONAL AWARDS

As the sponsor of the Outstanding Contribution Award, Tourism Australia, attended Meetings & Events Australia’s (MEA) National Awards at Rydges Resort Hunter Valley to present co-founder of Scene Change, Ian Whitworth, with the award. Congratulations to all the winners of this year’s event.

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Tuesday, June 25, 2024

Essentials… Register for our July Industry Webinar | Business Events Australia seminar kicks off in Kuala Lumpur | Singapore’s Aussie Specialists take part in an immersive workshop | and more…

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26 June 2024
Tourism Australia ACTIVITY
Register for Tourism Australia’s July Industry Webinar

Tourism Australia’s July Industry Webinar will take place on Friday 12 July at 11am AEST. This month along with our regular update from Tourism Australia’s Managing Director Phillipa Harrison, Chris Saines CNZM, Director, Queensland Art Gallery | Gallery of Modern Art (QAGOMA) will join the session to discuss cultural tourism. Additionally, as we celebrate NAIDOC Week across the country, Cameron Costello a proud Quandamooka man from Moreton Bay, Brisbane / Meanjin, and a passionate advocate of Indigenous Culture, Arts and Tourism will talk about his love of culture and Country, being Blak, Loud and Proud, and how industry can make a positive impact in Indigenous communities and beyond. Register to attend the webinar here.

Business Events Australia seminar kicks off in Kuala Lumpur
Last week, Tourism Australia’s Business Events Australia Seminar kicked off in Kuala Lumpur, Malaysia. The seminar was designed to engage the local MICE industry with the latest developments and why there is nothing like Australia for business events. The event was also attended by the Australian Department of Home Affairs, who gave visa updates to the Malaysian trade. Joining the hybrid seminar were partners Singapore Airlines, Business Events Perth, Melbourne Convention Bureau, Business Events Sydney, Destination Gold Coast, Brisbane Economic Development Agency and Business Events Adelaide. With a full turnout of over 75 attendees, the event featured interactive Q&A sessions between the delegates and partners, as well as a culinary showcase of local and Australian produce at a grazing table with Victoria-inspired coffee art.
Singapore’s Aussie Specialists take part in an immersive workshop
Earlier this month in Singapore, Tourism Australia invited local Aussie Specialist Program agents to a ‘Glimpse of Australia’ workshop. The event was held at the iconic green hotel, Parkroyal Collection Pickering. More than 70 Aussie Specialists Program agents from over 35 travel agencies joined the two half-day sessions. Attendees enjoyed a variety of Australia themed experiences including wine tasting with a sommelier, reed diffuser-mixing with unique scents from Down Under, and an interactive holographic photobooth featuring beautiful Australia scenery as backdrops. The workshop participants were also provided an update about the Aussie Specialist Program, aimed at connecting new and veteran Aussie Specialists, as well as a series of product updates from Australia’s states and territory tourism organisations.
Australia awarded for Highest Client Satisfaction at TravelAge West’s Wave Awards
Australia was awarded ‘Destination with the Highest Client Satisfaction, Pacific’ at the annual TravelAge West Wave Awards this month at the Ritz-Carlton Marina Del Rey, California. It was Australia’s third consecutive year winning the category, Tourism Australia’s North America Aussie Specialist Program team members accepted the award on behalf of Team Australia. Wave Award winners were celebrated at the black-tie gala which brought together honorees and travel advisors to recognise the outstanding qualities and services of the industry’s leading travel suppliers and destinations. Find the full list of winners here.
UK hosts B2B Luxury Getaway event
The Tourism Australia London team recently hosted 16 luxury buyers and 16 carefully selected sellers of Australian luxury product at its annual B2B Luxury Getaway event, held at Oakley Court Hotel near Windsor. The event consisted of two days of one-to-one meetings during which buyers learned about product that their high net worth clientele could consider on an Australian holiday, as well as networking activities to foster lasting business relationships, including a tasting of Australian wine by a Master of Wine.
TOURISM INDUSTRY NEWS
March International Visitor Survey released

Tourism Research Australia today released the March International Visitor Survey (IVS) with Minister for Trade and Tourism, Senator the Hon Don Farrell announcing the release. The IVS results provide statistics on how international visitors travel within Australia. The report shows there is more good news for Australian tourism businesses and the hundreds of thousands of people it employs, with new data indicating international tourism is climbing back to pre-pandemic levels, with more international visitors returning to our shores, staying for longer and spending more. The National Visitor Survey results which provide statistics on how Australian residents travel within Australia were also released today.

CABNs commitment to making eco-travel accessible for everyone
South Australian off grid sustainable accommodation, CABN ensures guests of all abilities can enjoy the beauty of Australia's natural landscapes through its accessibility initiative. CABN have designed accommodation with inclusivity in mind, featuring facilities that cater to diverse needs without compromise. The Barossa Valley location offers an all-abilities CABN nestled amidst the region's famous vineyards. These CABN CANVS are equipped with wheelchair access, spacious interiors, and accessible bathrooms, allowing guests to indulge in unique accommodation. For anyone seeking a nature escape on Kangaroo Island, the accessible CABN X provides the perfect retreat. Designed with accessible entrances and bathrooms, CABN X accommodation ensures that everyone can experience CABN Kangaroo Island. CABN is dedicated to offering off grid, sustainable travel experiences that are accessible to everyone, promoting inclusivity and comfort in nature. 
Consultation process on Working Holiday Maker visa arrangements, and regional migration visa settings

The Department of Home Affairs has just released a discussion paper seeking views on regional migration settings, including as they relate to Working Holiday makers. You can have your say on this issue. Submissions close 26 July 2024. Details can be found at: Review of Regional Migration Settings discussion paper

Have your say on the THRIVE 2030 Action Plan for Phase 2
Have your say on future actions to support Australia’s Tourism industry. THRIVE 2030 is Australia’s national visitor economy strategy to boost the tourism sector to $230 billion by 2030. Anyone interested in Australia’s visitor economy can have their say on the next phase of THRIVE 2030. Consultation conducted by Austrade closes Friday 28 June 2024. Take the survey.
AUSTRALIAN STORIES
Plate it Forward launches Mum Cha series
Plate It Forward Hospitality Group’s Colombo Social in Sydney / Warrane’s suburb of Enmore has announced a new monthly long-lunch series, Mum Cha. Held on the last Saturday of every month, the ticketed event invites Plate it Forward Founder and CEO, Shaun Christie-David, and his mother Shiranie to cook a 10-course meal alongside Australian personalities and their mothers. The inaugural series will kick off on Saturday, 29 June with Dan Hong (Executive Chef behind Sydney’s Mr. Wong, Ms. G’s, and MuMu) and his mother Angie Hong. Mum Cha will come to life as a monthly celebration, dedicated to the incredible women and mothers that inspire others around them. Each collaborative menu will represent a fusion of cultures and dishes, that both mothers want to share with the community, in an intimate setting. 
New members join Australian Wildlife Journeys
Sydney Bespoke Tours and Perth Wildlife Encounters are the latest additions to the Australian Wildlife Journeys collective. The Sydney Wildlife Safari transports guests to the Southern Highlands to observe Australia's most iconic species from day to night. Travelling in groups of up to eight, the experience combines walks through national parks and drives through pristine farmland to spot species in the wild. Following a platypus spotting session and dinner at Australia's oldest continuously licensed Inn, guides lead a spotlighting experience to see nocturnal species. Across the continent is Perth Wildlife Encounters, which has been offering the opportunity to swim with wild Bottlenose Dolphins since 1989. Guests can choose immersive marine activities such as Swim with Wild Dolphins or the 3 Islands Wildlife Snorkel which includes swimming with Australian Sea-lions. Alternatively, the Dolphin, Sea lion and Penguin Island Cruise combines a relaxing glass-bottom wildlife cruise and guided wildlife walk on Penguin Island. 
Shane Delia Announces Diego Huerta as new Executive Chef of Maha
Middle Eastern eatery Maha in Melbourne / Naarm’s CBD has announced the appointment of award-winning chef Diego Huerta (Lûmé, Geranium Copenhagen) as its Executive Chef. Diego brings a wealth of experience and culinary insight with him and is excited to continue the restaurant's legacy whilst pushing boundaries within the dining experience. Originally from Puerto Vallarta, a coastal town in Mexico, Diego has worked as a chef at some of the world’s most exciting Michelin-starred restaurants including Geranium in Copenhagen, Pavillio Ledoyen in Paris, Relais Louis Xlll in Paris, and more recently the former two-hatted restaurant Lûmé in South Melbourne. The reimagined tasting menu directed by Diego is now making the rounds at Maha at $175pp with an exciting lineup of dishes. Diners can expect the likes of Lebanese garlic dumplings; Bowen coral trout; Maha’s signature lamb shoulder; and to finish, an Arabic coffee and cinnamon mousse with chocolate, olive oil and salted caramel. 
Tickets now live for the Inaugural Esperance Hiking Festival
Explore the natural wonders of Esperance at the inaugural Esperance Hiking Festival, GROUNDED. Taking place from 20 to 22 September a spotlight will be on Esperance's hiking trails, inviting you to explore the diverse tracks that wind through the captivating landscapes of Cape Le Grand National Park. The Hike Collective, a national award-winning hiking tour specialist, has curated five hiking tours for the festival, each dedicated to one of the classical elements: Water, Fire, Space, Earth, and Air. A partnership with local mental health service provider, headspace Esperance will receive $10 from every Hike Collective tour sold. Immerse yourself in the profound beauty and elements of experience by booking a hike here
News in Brief
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